Indian YouTube creative ecosystem

YouTube unveiled a new report by the independent consulting firm Oxford Economics that shows the video-sharing platform’s growing creator ecosystem generated considerable economic value, contributing Rs 6,800 crore to the Indian GDP and supporting 6,83,9001 full-time equivalent jobs in India in 2020.

In addition to the revenue generated on YouTube, the platform says that a creator’s presence on it can help them get a global fanbase, push boundaries and explore multiple revenue streams via brand partnerships, live performance, and more.

These revenue sources not only support jobs and income for creative entrepreneurs themselves, but also wider activity in supply chains.